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Semiotic Flashcards - "Back to Normal"

Semiotic Flashcards - Back to "Normal"
In this project, our team was tasked to design flashcards explaining semiotic concepts, under the theme "Post-Pandemic World". We created our cards around the concept of "Back to Normal", which explores what the new normal is in a post-covid-19 world. We explored the different meanings and new forms of connections people have with each other, including social distancing, video-calling, and ways of working. 

The cards were designed under a theme of video calling, with the package design being a phone. This is because during the pandemic, video calling was a crucial way for people to connect and see each other, and we believe this will continue in the post-pandemic world. 
Product Shots
Package Design (Michelle and Christi)
Michelle's Work
In these designs, I wanted to explain the terms Irony and Indexical using common issues from the pandemic, sickness and vaccination. For the Irony card, I illustrated a person sneezing, who is in jail, which demonstrates the meaning of the word with context with the pandemic. Before the pandemic, people were encouraged to attend school or work, even when they were sick, because of the lack of sick days and trouble accommodating sick people. With the pandemic, any signs of illness are frowned upon and people are scared of getting sick. This contrast is ironic because sneezing changed from being innocuous to something almost life-threatening. For the Indexical card, I illustrated a vaccine being given to a heart, which represents that being vaccinated can mean that you are in good health. This isn't necessarily true, but the term Indexical looks at how there is a physical or causal connection from the image to what is being messaged, so a vaccine is an index of good health in many people's perspectives.
Christi's Work
Mitchel's Work
Kesha's Work
Semiotic Flashcards - "Back to Normal"
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